Birla Sun Life
M/s Amardeep Designs India (P) Limited is working with Birla Sun Life Asset Management Company Ltd. Since financial year 2008-09 towards the supply of Staff Revolving Chairs, Managers Chairs, Training Room Chairs, Waiting Area Chairs.

The above chairs were supplied to PAN India Branches at different states includes Karnataka, Andhra Pradesh, Kerala, Maharashtra, Gujarat, Tamil Nadu, Madhya Pradesh, Goa.

We appreciate their efforts in quality products and timely delivery at respective project sites, further after sales support to PAN India Branches so far observed to Satisfactory Level.

For Birla Sun Life Asset Management Co. Ltd.

Name: Chetan Jadhav Designation: Head - Infrastructure & Administration
Hindustan Platinum Private Limited
Amardeep Designs India (P) Limited

I would like to congratulate you and your team with sincere appreciation for the excellent support rendered in timely execution of our Conference Hall Project. With our past experience - where we had sourced our Roof Top Cafeteria Furniture through you – this time, we relied on you for the selection of seat upholstery and table top shade; your recommendations have truly made a great impact on the ambiance of our revamped Conference Hall.

Special mention should be made here for the coordination of logistics on your part in matching the supply from diverse locations of your Roorkee and Daman factories and delivering the entire Conference Hall Furniture simultaneously well on time; as committed.

With the quality and the range of your furniture system and the service you provide along with it, I am sure that we will have many interactions with Amardeep Designs India (P) Limited in future.

Best Regards

Rajeev Kadam
General Manager - Projects
SBI General Insurance Company Ltd
I have been personally dealing with "Amardeep Designs India (P) Limited" from last 12 years for supply of various kind of chairs to our offices on Pan India basis. In my previous organization, they have been instrumental in supplying chairs to more then 650 branches including interior & remote areas. Mgmt has also appreciated their efforts by rewarding them with "Best business associates" for outstanding performance during the growth of the organization.

One thing I would like to appreciate about Amardeep is that they are customer centric & understand the customer requirements in details & gives timely delivery of specified chairs. There factory set up in West & North, easily caters to the customer requirement on Pan India basis, without any bottlenecks due to their huge production capacity & knowledge in the product.

Specialized account manager appointed by them personally look into those concern areas which needs more attention like inter state taxes, special taxes especially in Kolkata & Assam etc & commercial taxes which they have been paying in Kerala from ages. They have been looking into the maintenance of the branches in warranty period & even some SOS calls made for attending the problems have been entertained by their representatives without getting into the nitty gritty.

Presently in SBI General Insurance, they have supplied following items to our 20 branches which are recently rolled out & are functioning smoothly.
1. Staff Chairs
2. Visitor Chairs
3. Cafeteria Chairs
4. Training Room Chairs
5. Executive Chairs

This year we are planning to roll out 23 branches, for which Mgmt has already approved them as suppliers of chairs & other items. Mgmt has also recommended their name to Premises & Estate dept of State Bank of India where they will be enrolled on panel of SBI & will be catering to 16,500 branches of SBI across India.

My feedback for below parameters...

1. No. of years dealing with Amardeep - 12 Years
2. Approx Turn over / Dealing - In previous assignment - 45 crore / In SBI General 2.50 crore
3. Supply - PAN India / Regions / States - Almost all the states including union territories like Pondicherry etc
4. TAT (Turn Around Time) Compliance - delivery & after sales Services - Within time they have been delivering the chairs for making branch inaugurations successful. As far as delivery & after sales services is concern, it is excellent & flawless. Without considering the warranty/non-warranty of chairs, they have been giving service to the customers. "Service" is the ultimate motto of Amardeep.
5. Cost Compliance - They have been adhering to the cost which has been negotiated with them initially & were only requesting for hike if their is a hike in raw material & taxes from Govt with proper justification, documentation & supporting.
6. Quality Compliance - Though the chairs are properly checked in terms of quality, none of the chairs have been ever delivered to the branches in damaged condition,if any, it has been rectified/replaced on the spot by their technicians.
7. Accessibility - Are easily accessible & are responding to the customer queries during wee hours also to make customer comfortable.
8. Responsiveness - Good. Need not be told but can be experienced by calling them.

Please feel free for any such kind of feedback, as real hard work & efforts cannot be ignored easily and worth of recommending & appreciating.

Thanking you,

Warm Regards,

Sandeep Shenoy
AVP - Premises & Rollout
SBI General Insurance Company Ltd.
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